[av_one_full first min_height=” vertical_alignment=” space=” row_boxshadow=” row_boxshadow_color=” row_boxshadow_width=’10’ custom_margin=” margin=’0px’ mobile_breaking=” border=” border_color=” radius=’0px’ padding=’0px’ column_boxshadow=” column_boxshadow_color=” column_boxshadow_width=’10’ background=’bg_color’ background_color=” background_gradient_color1=” background_gradient_color2=” background_gradient_direction=’vertical’ src=” background_position=’top left’ background_repeat=’no-repeat’ highlight=” highlight_size=” animation=” link=” linktarget=” link_hover=” title_attr=” alt_attr=” mobile_display=” id=” custom_class=” aria_label=” av_uid=’av-5tblu8′] [av_heading heading=’Landing Page’ tag=’h1′ style=’blockquote modern-quote modern-centered’ subheading_active=” size=” av-medium-font-size-title=” av-small-font-size-title=” av-mini-font-size-title=” subheading_size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” color=” custom_font=” margin=” margin_sync=’true’ padding=’10’ link=” link_target=” id=” custom_class=” av_uid=’av-kq9vxjuo’ admin_preview_bg=”][/av_heading] [av_textblock size=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” font_color=” color=” id=” custom_class=” av_uid=’av-kq9tdebl’ admin_preview_bg=”]

Landing Page é uma página única que tem como objetivo a conversão de um visitante em lead por meio de uma chamada para a ação. Diferentemente de um hotsite, ela não tem duração determinada. Isso porque costuma oferecer um material relevante para o público-alvo de sua organização — um e-book, white paper, checklist ou mesmo um guia prático — em troca dos dados da pessoa.

Ao criar uma landing page uma estratégia interessante para o sucesso é a objetividade. Coloque na página apenas as informações necessárias para converter o visitante.

Atente-se à qualidade das fotos e à facilidade de utilização do formulário.

Outro detalhe a ser observado é o call-to-action (CTA). Ao inserir sua chamada para a ação, coloque no botão aquilo que está prometendo. O famoso “clique aqui!” não é mais tão atraente como “baixe aqui um guia completo para XXX”.

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